The Amazon Whisperer Week #11

Revenue drivers currently included in my business concept for this class are:

• Donations from individuals
• Corporate sponsorship or donations
• Sponsorship programs with varying levels of sponsor
• Bronze - $500
• Silver - $1000
• Gold - $2000
• Platinum - $4000
• In-kind donations – computers, office supplies office equipment
• Services donations – event space, photocopying, mail service, etc.
• Adopt-a - kid safe -event – communities, employers, or organizations adopt an event based on employee donation and company match.

What’s the next thing your customers wants?

• This question is difficult to answer since my product is a service geared toward abducted children. Based on research, I believe a local network along with the ID information, comprised of law enforcement, civilian, computer forensic experts and volunteers, who share the common goal of identifying, locating and rescuing children who are being exploited would be a value added benefit. We could use state-of-the-art technology as well as investigative techiques to help analyze the pictures and videos of children being exploited in an effort to identify and rescue them. 

Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?

• The old Proverb, “It takes a village” speaks to the cultural context and belief that it takes a village to raise a child. We can only assume if it takes a village to raise a child, then it takes an entire community to take an active role in finding a missing child. We each have a role in making sure our children are safe and surrounded by people who care. By having an efficient and effective network, we can all work together to keep our kids safe.

Go to Amazon and try to find a product that is similar to the one you want to offer next

o   There is an organization, Child Rescue Network, whose mission statement is to “empower children and families to help prevent sexual abuse, abductions and victimization through educational programs, community awareness and strategic partnerships.”

What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?

o   There are no reviews for this particular organization, however, I would say because they are so diverse (even though all these areas must be addressed) their resources would be spread across many of their programs.  

Describe what design/usability changes you'd make to the product. 

o   I can’t say I would change much of this product for what they are doing, however, I would rather focus on just child abductions. I did see they have a Facebook page that would be useful with my product. Social media can be used to get the word out very quickly and using it makes perfect sense.

Describe why you think this product would make a good addition to your current product/service offering.

o   I would say that partnering with this organization in the area of child abduction would make a great partnership. I find that people diversify so much that they lose focus. My goal would be to find the children and bring them home. My friend who has had a missing daughter for 15 years does get help from TBI and other organizations, but there is not just one group out looking for her daughter continually. When organizations spread themselves too thin, I believe everything suffers. While this organization would be a good resource, I would rather support them just in the area of missing children.